This day light robbery pushed a seasoned marketer/manufacturer/designer to act and do something to de brand/ de clutter the Market and UNBRANDEDHUB came to life. There is scores of years experience, expertise and knowledge behind the launch of this initiative.

Our approach is very simple, we don’t wish to compete for attention vis a vis Brands… whose only differentiation is there different marketing strategies and positioning of their products. Our aim is to offer clearly differentiated products for different uses and price points. We wish to fully democratise our product offerings. Our products won’t have any names and hence no accompanying attempt to position the product in a certain way. Let consumer buy a product based on his need and price he is willing to pay. There is no third criterion. All our products are manufactured with best care and quality as per their intended usage and price points. We firmly standby all our products irrespective of their price points and guarantee full customer satisfaction. You are free to return/exchange all our products within 15 days from your purchase and if your reason for return is not the manufacturing defect, we will have to levy a part of the cost of courier before initiating a refund. Needless to mention here, we are operating on wafer thin margins and our sole intention is to offer world class products at very affordable prices without any marketing and promotional exaggeration or any unsubstantiated promises.

Brands often try and discredit unbranded products by terming them as substandard, which of course is a farce just to avoid comparison. On the contrary unbranded products don’t discriminate and their approach is not targeted at any particular section of society, they are a great equalizer and treat all as equals. Basically, unbranded products eliminate class differences created by brands. Brands position themselves at their own created class segments. Unbranded products will not expect you to run after a name and toe a particular line. Brands often try to sell a false hope and still make you pay a hefty premium. Situation is such that people are often judged by the brand they wear. This uncalled-for obsession has led to consumerism, over production and huge land fill sites. On availability of new, people often discard old after getting carried away by the tempting messaging and thus spending their hard-earned money on products which they don’t even need. This has already caused alarming damage to the environment.

Even e-commerce companies have cleverly taken advantage of the popular brands on their platforms, and started pushing similar looking products at lower prices under ubiquitous brand names, basically making brand names irrelevant for people who are looking for value for money. So, do these names mean anything?? Then why not do away with this culture of putting names to products.

A shirt is a shirt and a small tag on it doesn’t add to its functionality or value except promoting the Brand you have bought. It is this brand name which has been positioned in a certain way that makes you feel DIFFERENT. In the overall bargain, you end up paying huge premium over and above the actual cost of the products even after adding a reasonable margin. Is it wise to be mad for these aspirational brands and pay exorbitant costs.

Brands will first study the psyche of the target customer and then they will design and direct their marketing campaigns to exploit customer psyche with help of compelling promotions to make customer shell out money, some times for the products he/she doesn’t even need, Such is the power of these fanciful messages ! Story just doesn’t end here, after the purchase too, the customer will flaunt his purchase among his close circles and intentionally or unintentionally ensuring further free publicity for the said brand. In common parlance, word of mouth publicity.

Unbrandedhub.com intends to break this psyche and save the hapless customers from falling prey to deceitful and mis leading marketing campaigns. People no longer need to feel lesser if they don’t buy a brand in fact, they should feel proud for their acts of choosing unbranded products because their choice helps them contribute to environment protection and thus curtailing over purchasing and mindless consumerism. Not only this, choice and purchase of unbranded products helps them use their hard-earned money wisely and making the society of equals thus minimising disparities.